Scaling Start-ups

OKR Examples for Product Team

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Objective 1:

Build a Product Which Users Love to Drive Adoption!

Key Result:
  • Speak to X users to build a WOW landing page
  • Improve time to release from Y to X
  • Launch X competitive feature by <date> to increase WAU from X% to Y%
  • Improve usage frequency from X% to Y%  for Z% of users

Objective 2:

Improve Product Experience to Increase Customer Experience

Key Result:
  • Speak to X users a month on product experience
  • Improve stickiness and usage of X feature from X% to Y%
  • Reduce bugs from Y to 0 by <date>
  • Increase Customer NPS from X to Y
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