Scaling Start-ups

OKR Examples for Customer Success

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Objective 1:

Keep our Customers Engaged on Value In Order to Increase Retention

Key Result:
  • Increase m-o-m product usage from X% to Y%
  • Conduct X customer interviews per month to incorporate feedback
  • Reduce customer churn from Y% to X%
  • Increase renewal revenue from USD X to Y Million

Objective 2:

Increase Referrals and Testimonials in Order to Increase Lead Pipeline

Key Result:
  • Increase referrals from X to Y
  • Create client case studies/webinars from X to Y
  • Increase client testimonials on Website/G2 Crowd from X to Y
  • Increase qualified referral leads from X to Y
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