Scaling Start-ups

OKRs for Marketing

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Objective:

Increase brand visibility to establish a market presence in the USA

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Key Results:

1. Increase US-based IQLS from X to Y

2. Increase email CTR for US audience from X to Y

3. Increase LinkedIn followers in USA from X to Y

4. Increase SEO ranking from #X to #Y5. Increase daily average website visits from X to Y

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