OKR Examples for Marketing

Objective 1:

Improve Marketing Lead Flow to Increase Leads Funnel

Key Result:

• Increase Email Subscriber List from X to Y
• Increase Email CTR from X% to Y%
• Add <organization> to the G2 Magic Quadrant by <date>
• Increase MQLs from X to Y per week

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Objective 2:

Improve Website performance to Increase Lead Conversion

Key Result:

• Increase the Average Session timing from X Sec to Y Mins
• Reduce Bounce Rate on website from Y% to X%
• Increase the traffic (Organic + Direct) from X% to Y%
• Increase leads conversion from website from X% to Y%