Scaling Start-ups

OKRs Template

OKR Examples for Marketing
Objective 1:

Improve Marketing Lead Flow to Increase Leads Funnel

Key Result:
  • Increase Email Subscriber List from X to Y
  • Increase Email CTR from X% to Y%
  • Add <organization> to the G2 Magic Quadrant by <date>
  • Increase MQLs from X to Y per week

Objective 2:

Improve Website performance to Increase Lead Conversion

Key Result:
  • Increase the Average Session timing from X Sec to Y Mins
  • Reduce Bounce Rate on website from Y% to X%
  • Increase the traffic (Organic + Direct) from X% to Y%
  • Increase leads conversion from website from X% to Y%
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