OKRs represent the journey towards sales targets and outcomes while demonstrating the progress. OKRs are not sales targets, but a sales target can be an Objective.
Here’s a representative example of the same:
Objective: Launch new channel partnership in Asia program in order drive revenues
KR 1: Increase partner enrollments from 0 to 50
KR 2: Drive partner referrals from 0 to 500
KR 3: Increase partner revenues from 0 to USD 1M
In short, OKRs focus not only on the final sales target, it constitutes a select few measurable lead indicators to validate the strategic execution.
For more examples, please check our Templates
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