In today's world, non-profit organizations are facing increasing competition for resources and attention. To succeed in their mission and make the greatest impact, non-profits must track their progress and measure their results. This is where tracking Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) come in. By setting clear goals, measuring progress, and regularly analyzing performance, non-profits can stay on track and make data-driven decisions that maximize their impact. In this blog, we'll explore the importance of OKRs and KPIs for non-profits, and highlight real-life examples of non-profits that have successfully leveraged these tools to achieve their goals.

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For example, Charity: Water is a non-profit organization that has successfully used OKRs and KPIs to achieve its mission of bringing clean and safe drinking water to people in developing countries. By setting clear goals, tracking progress, and regularly analyzing performance, Charity: Water has been able to ensure that every dollar donated goes towards making a real impact. They have set specific KPIs to track the number of people receiving access to clean water, the cost per person served, and the sustainability of their projects. By tracking these KPIs and regularly reviewing their progress, charity: water has been able to make data-driven decisions that maximize their impact and ensure that they are making the greatest difference possible.

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One example of a non-profit organization that uses OKRs and KPIs is For Freedom International. FFI works to change conditions that allow exploitation to exist. We believe in a holistic approach to giving people the opportunity to be free from oppression through prevention, intervention, and restoration programs. By regularly reviewing and analyzing their performance, FFI can make data-driven decisions and ensure that they are making the greatest impact possible.

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75+ KPIs tracked by nonprofit organizations / NGOs

 Here is a list of the top 75 KPIs tracked by non-profit organizations.

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1. Number of donations: Total number of donations received

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2. Donor retention rate: Percentage of donors who give again

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3. Average donation size: Average amount donated per transaction

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4. Income from grants: Total income received from grants

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5. Fundraising efficiency ratio: Fundraising expenses as a percentage of total fundraising revenue

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6. Return on investment (ROI) for fundraising: Fundraising revenue divided by fundraising expenses

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7. Cost per donor acquisition: Cost of acquiring a new donor

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8. Volunteer hours: Total number of hours volunteered

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9. Volunteer retention rate: Percentage of volunteers who return

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10. Volunteer satisfaction rate: Percentage of volunteers who are satisfied with their experience

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11. Cost per volunteer hour: Cost of utilizing one hour of volunteer time

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12. Number of volunteer referrals: Total number of new volunteers referred by current volunteers

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13. Program participation rate: Percentage of eligible individuals who participate in a program

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14. Program completion rate: Percentage of program participants who complete the program

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15. Program satisfaction rate: Percentage of program participants who are satisfied with the program

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16. Client satisfaction rate: Percentage of clients who are satisfied with their experience

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17. Client retention rate: Percentage of clients who return

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18. Client engagement rate: Percentage of clients who actively participate

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19. Number of new clients: Total number of new clients

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20. Repeat clients: Total number of clients who return

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21. Cost per program participant: Cost of serving one program participant

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22. The program cost per outcome: Cost of achieving one program outcome

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23. Outcome achievement rate: Percentage of program outcomes achieved

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24. Impact per dollar spent: Impact generated per dollar spent

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25. Social media engagement rate: Percentage of social media followers who engage with content

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26. Website traffic: Total number of website visitors

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27. Email open rate: Percentage of emails that are opened

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28. Email click-through rate: Percentage of emails that result in clicks

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29. Bounce rate: Percentage of website visitors who leave after only visiting one page

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30. Conversion rate: Percentage of website visitors who complete a desired action

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31. Cost per impression (CPI): Cost of one impression

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32. Cost per click (CPC): Cost of one click

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33. Cost per acquisition (CPA): Cost of acquiring one new customer

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34. The lifetime value of a donor: Total value generated from a donor over their lifetime

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35. The lifetime value of a volunteer: Total value generated from a volunteer over their lifetime

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36. The lifetime value of a client: Total value generated from a client over their lifetime

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37. Number of events hosted: Total number of events hosted

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38. The attendance rate at events: Percentage of invited individuals who attend events

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39. Event fundraising revenue: Total fundraising revenue generated from events

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40. Event cost per attendee: Cost of serving one event attendee

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41. Event return on investment (ROI): Event revenue divided by event expenses

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42. Media coverage: Total media exposure received

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43. Media mentions: Total number of mentions in the media

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44. Brand recognition: Awareness of the organization's brand

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45. Brand reputation: Perception of the organization's brand

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46. Employee satisfaction rate: Percentage of employees who are satisfied with their job

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47. Employee retention rate: Percentage of employees who remain with the organization

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48. Employee engagement rate: Percentage of employees who are engaged and motivated

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49. Cost per employee: Cost of employing one employee

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50. Benefit-cost ratio: Ratio of benefits to costs

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51. Program reach: Total number of individuals reached by a program

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52. Program sustainability: Ability of a program to continue over time without external support

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53. Partnership success rate: Percentage of partnerships that are successful

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54. Collaboration effectiveness: Level of the effectiveness of collaborations with other organizations

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55. Advocacy impact: Impact of advocacy efforts on policy and public opinion

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56. Community Impact: Positive impact on the community

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57. Environmental impact: Positive impact on the environment

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58. Health impact: Positive impact on health outcomes

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59. Education impact: Positive impact on education outcomes

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60. Economic impact: Positive impact on economic outcomes

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61. Outcome-based budgeting: Allocation of resources based on expected outcomes

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62. Impact per staff member: Impact generated per staff member

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63. Referral rate: Percentage of individuals who are referred by others

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64. Advocacy participation rate: Percentage of supporters who participate in advocacy efforts

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65. Community involvement rate: Percentage of community members who are involved with the organization

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66. Member retention rate: Percentage of members who remain members

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67. Member engagement rate: Percentage of members who are engaged and involved

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68. Cost per member: Cost of serving one member

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69. Social impact bond (SIB) repayment rate: Percentage of repayments made in a social impact bond

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70. Outcome payment rate: Percentage of outcome payments made

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71. Public support: Level of support from the public

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72. Government support: Level of support from the government

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73. Corporate support: Level of support from corporations

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74. Foundation support: Level of support from foundations

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75. Partnership renewal rate: Percentage of partnerships that are renewed.

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Sample OKRs for Non-Profit Organizations

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Here are a few non-profit OKRs that you can directly use or take as an inspiration to achieve your non-profit strategy.

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Objective: Increase digital media presence in order to increase outreach 

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KR 1: Increase social media presence from 50,000 followers to 250,000

KR 2: Increase the number of digital advocates from 1500 to 7500

KR 3: Increase volunteer-based collection from USD 1.5mn to USD 5mn

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Objective: Increase donation trust in order to drive social impact

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KR 1: Improve donor dollar transparency using blockchain by Apr 30, 2023

M1: Launch digital trace of donor spending in partnership with FIT.BLOCK

            M2: Launch donor trust survey for dollar-to-program impact

KR 2: Increase end-user testimonials and thanks program from 15000 beneficiaries to 50000 beneficiaries 

KR 3: Increase donor NPS from 4 to 4.5

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In conclusion, tracking OKRs and KPIs is essential for non-profit organizations that want to maximize their impact and achieve their goals. By setting clear objectives, measuring progress, and regularly reviewing performance, non-profits can stay on track and make data-driven decisions that ensure they are making the greatest difference possible. Whether you're looking to increase awareness, engage more volunteers, or improve program efficiency and outcomes, tracking OKRs and KPIs can help you reach your goals and make a real difference in the world. 

Managing KPIs and OKRs together with Fitbots

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At Fitbots we are obsessed with OKRs, KPIs, and strategy execution. While helping you figure out what to measure, we strongly believe actions drive progress. Fitbots software is specially tuned to help you drive actions with both OKRs and KPIs no matter how you choose to run your business.

About The Author

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Kashi is the Co-founder and CTO of Fitbots. Kashi has coached over 700+ teams on OKRs with the focus on helping founders and teams achieve more with OKRs. His niche focuses on the future of work by bringing technology to life.

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