In a Hybrid World, Agile Is Fragile Without OKRs
10 min read

In a Hybrid World, Agile Is Fragile Without OKRs

In a Hybrid World, Agile Is Fragile Without OKRs
“In a Hybrid World, Agile Is Fragile Without OKRs.”

Doesn’t this sound like a bold statement to make?

Time and again, new management techniques have emerged, sometimes as improvements and alterations to existing systems. Sometimes, the concepts are radically different and end up changing the status quo. But before we dwell further, let's quickly examine the origins of Agile and how we need to alter its changing world.

Tip: Do you think that maintaining a competitive advantage is the key to success? Learn how to maintain a business moat with OKRs in three simple steps.

Agile | Origins, Concepts, and Intent

How did Agile Practices come about?

Agile project management originated from the open-source community and was loosely based on the principles of SEI and TSCM. This new style of working was born in the 1980s, and it includes all the following points: working in rapid iterations, collaborative teamwork, daily stand-up meetings, frequent releases, autonomy for programmers and developers, flexibility in schedules, etc. All these are nowadays known as Agile methods or software development processes (SDPR).

The core concepts of Agile revolve around working and communicating with a team to get better software by quickly delivering products. To achieve the best results, Agile emphasizes the importance of cross-functional teams and continuous customer feedback. In short, Agile is an approach for improving software development productivity.

If you go to the genesis and first principles of Agile, there is a huge overlap between OKRs (Objectives & Key Results) and Agile practices. Yet, they remain fundamentally different.

Can Agile Lead to Burnouts? Yes, You Hear That More Often Now

At Fitbots, we have worked with hundreds of teams following Agile practices. Project teams may feel more susceptible to burnout at work as they have to produce iterative outputs every week/two weeks in the name of deliverables. 

What’s the Solution? It is More Than Just OKRs and Making Sprints Truly Agile

Is it really magic, though? Here are 5 simple ingredients that make it work.

  • Organize your Sprint backlog and Epics focused on OKRs
  • The Product owner should not own the OKRs, rather, OKRs should be owned by the team members who are executing the OKRs
  • Celebrate outputs and recognize outcomes 
  • When you fail, celebrate and re-evaluate your work
  • Exchanges notes on how to drive outcomes over outputs

What’s the Secret Sauce? | How do You Make Agile Truly Agile?

Having worked with CTOs and Product owners who have figured out to succeed, I discovered one big secret - “The story of Agile decay.”

  • When startups are born, they grow fast. Agile is more like Kanban with the focus on “Getting s*** done.”
  • As they mature, they get organized into weekly sprints to have predictability 
  • The smartest of startups and Product owners know the secret of Agile. They run dynamic sprints balancing business outcomes (with OKRs) and the teams’ ability to deliver. Sprints are as short as a few days to as long as 2 weeks. The sprint cycles are pre-communicated with business teams
  • As teams grow in size, Agile becomes fragile. In short, process supersedes first principles and connectivity dies

Why Is Agile Fragile in the Hybrid World?

It's astonishingly simple, because of the “Decay of bonding and communication in the digital world.” Agile works great when:

  • Teams communicate ideas beyond just work, the flow is seamless 
  • Iterations are not work-outputs, but ideas on how to gun towards outcomes (ideas come with brainstorming, not zoom-storming)
  • Importantly, the ability to bond over a common cause comes from subtle behaviors exhibited by co-workers such as buying a coffee or helping others solve an issue on a graveyard shift. 

How can OKRs help?

OKRs help bring back the focus on outcomes with reason, clarity, focus, and alignment. 

What the heck are OKRs?


“Ideas are easy. Execution is everything. It takes a team to win.”

John Doerr



OKRs or Objectives and Key Results is being fast adopted as one of the most preferred strategy execution frameworks for CXOs, Founders, and Business leaders to plan and execute their vision. The framework finds its genesis in Management by Objectives (MBO), also known as management by planning (MBP), which was first popularized by Peter Drucker


OKRs are a strategy-execution framework developed by Intel’s Andy Grove and publicized by John Doerr in his book Measure What Matters, with citations to stories from Google, Bill Gates Foundation, and Nuna. The framework was created to suit the agile and rapidly changing business climate of today’s times by aligning teams to strategic priorities while measuring the growth and progress of the company as a whole. 

In short, OKRs are used to help optimize the bridge between business strategy and execution. It improves overall business performance by setting a rhythm. 

OKRs are made up of three separate but interrelated fundamentals;

O - Objectives: What do we need to achieve and why do we need to achieve it?

KR - Key Results: How do we measure success?

Tasks and Initiatives: What do we need to do to get there?

OKRs work with a simple philosophy - let’s shift the focus from Me to We. It ensures that teams work together to focus their effort on what is most important, to make measurable contributions that will drive the company forward.


OKR example_OKR templates_Fitbots OKRs

What Makes OKRs So Lovable?

Because it prioritizes Strategy Execution in an easy, understandable, and relatable manner. This works by...

1. Providing Clarity

OKRs bring with them a systematic approach to goal-setting and execution, which provides amazing clarity throughout the company. By focusing on measurable outcomes, any member of the company has a strong understanding of:

  • What defines success, and 
  • How to progress towards it

Objectives give clear direction on what we need to accomplish. Key Results measure if progress is being made in the right direction.

When we use simple language to construct Objectives, the focus shifts to the problem that needs to be addressed or solved, and not just a bunch of inputs or task lists. In our OKR example above:

  • OKRs give teams radical clarity on what the company wants to achieve
  • Helps connect different teams based on how they can contribute to each Key Result

If you love soccer, you know how teams strategize together with formations to score that winning GOAL! OKRs are similar because they are vertically and cross-functionally aligned. They are not just defined by a blinding bunch of KPIs, but by connecting strategy to action. After all, we all know that work that happens in isolation mostly won’t see the light of the day without glitches and roadblocks. 

Consider the Key Result like ‘improving lead conversion rates from 10% to 25%’ requires all parts of the engine to work together, comprising Marketing, Engineering, and HR! 

Wondering how? Marketing would contribute by increasing MQLs to SQLs, Engineering will ensure security and stability of the platform, and HR will align to ramp up and enable the Sales team's capabilities.


No matter which team or role, everyone works towards the same shared vision. Check out these Fitbots templates on how collaborative OKRs can be crafted. 

Key Results are what give meaning to the language used in Objectives. They explain the context of the Objective and define the finish line that you need to keep your eye on. The best part? With Key Results, you know how you are progressing towards your desired goal.


2. Building Focus


The OKR methodology is built on the principle of focusing on the vital few rather than the trivial many. The framework encourages teams to zero in on what really matters.

Just because a company is sustaining BAU metrics and employees are working hard on their tasks, does not mean that the organization is set on a path to accelerated growth. This is why BAU is not a significant part of OKRs, and Objectives are few yet focused. Here’s where the 3x5 rule of OKRs sets in!

By applying the 3x5 rule of OKRs, companies can use the time spent on high-effort-low-impact tasks in a much more efficient way. The 3x5 rule states that OKRs at any level should follow these guidelines - 

  • No more than 3 Objectives per quarter
  • No more than 5 Key Results per Objective

Achieving audacious goals is made easier because OKRs manage the team’s attention. Rather than casting out a net to catch all imaginable goals, the team focuses on spear-fishing to bring home the real winners every OKR cycle.

3. Creating Flexibility


This is one of the least understood yet most noteworthy values of OKRs. OKRs are best executed in quarterly cycles. Each Objective is achievable within one business quarter, and long-term outcomes are broken down into shorter goals. By doing so, OKRs incorporate long-term strategic goals and also allow adjusting to change and trying new methods, while reducing the consequences of risks and waste.

The flexibility of OKRs can be equated to the Agile management approach  - driving initiatives/projects with a focus on continuous progress, incorporating changes in strategies with each iteration, while also moving towards the desired business outcomes.

This helps organizations adapt to changing business climates by regular review of what works and what doesn’t work, and enables changes in the strategic priorities whenever the need arises.

4. Boosting Ambition


Using the spear-fishing approach of OKRs, companies feel emboldened to set Moonshot or Aspirational Objectives. Moonshot Objectives encourage the organization to dream big, get creative, and find innovative solutions. This, in turn, allows teams to experiment, try new methods and stretch to push beyond their comfort zones. 

Not meeting the expected outcome is also a part of the OKR culture. Failure is welcomed as an opportunity to grow, especially if your aspirational or moonshot KRs are unmet. One should not be so afraid to fail that one does not attempt to reach their stretch goal. 

Even if the Moonshot OKR is not completely fulfilled, teams accomplish more than what they thought was even possible and achieve remarkable results!


5. Bringing About Transparency and an Outcome-focused Culture

Strong company culture is a result of communication, collaboration, and accountability; none of these can be achieved without transparency. OKRs are set in teams and not privately by individuals to ensure this state of transparency throughout the organization.

Another way to keep things transparent yet focused is through CFRs (conversations, feedback, and recognition).

When teams begin to connect and align their work to the larger outcomes bi-directionally and also cross-functionally, there is an increased sense of transparency and a visible decrease in unhealthy competition between teams.

Consider the example taken in KRs; when different teams work together towards a common single outcome, the need to achieve it together takes priority over blaming the lack of support and communication. OKRs help in breaking silos and getting teams to work together in a very transparent and visible manner - if adopted correctly. 

Get OKRs right with Fitbots OKRs_OKR software free trial


“Intelligence is the ability to adapt to change.”

– Stephen Hawking

To replicate your success, you need to be the best at all things but certain factors such as perseverance, hard work, common OKRs, and being action-oriented can certainly make a big difference. 

At Fitbots OKRs, we help organizations unleash their superpower by helping teams track OKRs, predict outcomes, and course-correct some of these tips e.g. shared OKRs, Focus OKRs are built-in making it easy to implement, and scale with OKRs.

Want to know more about how OKRs can help. Click here to book a demo.

About The Author

Kashi is the Co-founder and CTO of Fitbots. Kashi has coached over 700+ teams on OKRs with the focus on helping founders and teams achieve more with OKRs. His niche focuses on the future of work by bringing technology to life.


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