The Challenge

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NeoDx’s strategy revolves around the concepts of being relevant and realistic. The founders of NeoDx had a common vision for the company to create a lean and agile team of scientists who could provide accessible solutions. The founders came across OKRs and spontaneously decided that OKRs was the framework that would structure sustainable growth for NeoDx.

NeoDx recognized that they already had the required discipline and commitment to onboard teams on OKRs. OKRs would help bring in the clarity and structure needed to make the team of multitasking experts more efficient and focused.

The Solution

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OKRs were the most suitable framework to set goals that were realistic but aspirational. With the approach of integrated OKR software and coaching with Fitbots, the OKR rollout brought a host of benefits: 

• NeoDx had a company-wide culture and values fostering clarity, structure, and communication, underlined by transparency. OKRs helped connect these values to their strategy.
• The OKR structure was not hierarchical, rather, it made the existing structure more efficient so that team members could communicate in real-time with help from the Fitbots OKR software.
• Everyone in the company was connected to strategic activities and had clarity on priorities and purpose at any given time, building a sense of ownership and urgency.
• Before OKRs, there was an issue of ownership of a task vs ownership of a problem. While tasks were completed, outcomes were overlooked. This could be where teams fail to achieve their goals because they only look at the task and not the outcome. However, bringing OKRs into the picture made teams more outcome-focused.

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