Updated: Sep 19, 2019
Fitbots Spotlight is a Series that features Start Up Founders, CXOs, Coaches and Managers who have implemented OKRs (Objective Key Results) and other cool people practices frameworks in their organizations.
The Fitbots team caught up with the very dynamic Founder, Rachit Ahuja, CEO of Quick Dry-Cleaning Software (QDC) a SAAS start up helping dry cleaners double their revenue!
Fitbots Team: Our readers would love to know more about Quick Dry-Cleaning Software and your customers.
Rachit: Quick Dry-Cleaning (QDC) Software is a B2B SAAS for Dry Cleaning and Laundry. The Dry cleaning and Laundry sector are fairly unorganized, run by mom and pop stores, coupled with a lot of manual effort by business owners, which in turn leads to inefficiencies.
We strive to:
Make the experience more professional for the end consumer.
Help the laundry and dry-cleaning businesses standardize operations and reduce waste, and increase profits.
We have a suite of software that helps Dry cleaning and laundry business owners go paperless, streamline different touch points between a business and consumer, thereby driving an awesome customer, employee and business experience.
Fitbots Team: Tell us more about your business model.
Rachit: QDC has been in existence for the past 9 years, however we transitioned to a SAAS based model 4 years ago. We now have 800 subscribers across 45 countries!
Fitbots Team: How was the transition for QDC from an On Prem to a Cloud business?
Rachit: Initially we were on-prem and had a lot of software customizations. The revenue model was one time, followed by AMC.
The transition to SAAS started with the QDC leadership team convincing ourselves to transition to a mindset of going Cloud and operating like a SAAS company. We of course had the upgrades to the product and to move customers to a subscription-based model. We did receive the initial apprehensions of whether data is secure on cloud, however with so many SAAS businesses, this has become fairly easier.
Fitbots Team: Being the CEO of a SAAS company, required you to orchestrate different teams to move in a direction. How did you do that?
Rachit: To align teams, we were introduced to the OKR framework as part of the Upekkha SAAS Catalyst program. Our guides and mentors made us realize the value of OKRs. This was reinforced this during the Google for Start Ups program.
The biggest benefit of OKRs is that it provides each team member with the critical link between ‘my work outcome’ being linked to the actual results/business outcomes!
For instance, an Objective we have crafted for our Engineering team is to 'Build a module to impact end customer experience'. The KR being: 'Build a feature to increase end consumer retention by X%'.
It is now clear for a developer in my team on how his/her outcomes are linked to an Organizational goal. Similarly, the Marketing team needs to be a cycle ahead of the development team, and with team OKRs being aligned, has brought a certain lingo to our organization.
Fitbots Team: What was your experience in implementing OKRS? Could you share learnings with our readers?
Rachit: QDC has been using OKRs for the past 4 months. The first learning came while crafting OKRs at an organizational and team level, be it Sales, Marketing, Customer Success or Engineering. With this, it is clear on what is that teams do and how are these efforts connect to final business outcomes.
The second learning and realization was it was pretty easy to call out KRAs with subjective statements, but when it came to making it objective, we initially struggled. Over time we started making statements objective and measurable.
The third learning is that for some departments it came easily, and could be quantified. We are constantly learning on how to make our OKRs effective, we are also moving operations and support teams to the OKR framework.
Fitbots Team: What has changed after implementing OKRs?
Rachit: The biggest change is the Attitude! Now when OKRs are aligned and all team members are speaking the same OKR language, it has reduced the friction between teams; we are now fighting for the right things (in a positive way 😊!)
Fitbots Team:How would you describe OKRs in one line?
Rachit: If a company is like a car, then OKRs are like the steering wheel!
Well said Rachit! We totally love that one! Power to you and your team at QDC!