OKRs and Blue Ocean Strategy

A conversation between our CEO Kashi and CEO of Oceanforgs, Vinay on Navigating Red Strategy and Blue Ocean Strategies with Data

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Conversational Insights with Vinay & Kashi ( Cofounder Oceanfrogs & Cofounder Fitbots)

Product & markets, can be broadly be classified into Blue Ocean & Red Ocean as per Chan Kim and Renée Mauborgne.  - 

Overview of Blue Ocean & Red Ocean strategy

Blue Ocean Strategy is the holy grail of exploration typically where there is first mover advantage with no or little competition. This is often realized with an “AHA” moment, a new invention or insight and few or limited business jumps to explore and mine the vast potential. Sometimes, Blue Ocean markets/products are faced with a high entry barrier, thus keeping competition at bay. However, with the emergence of technology and globalization, most blue oceans turn red sooner or later.

So, what is this Red Ocean Strategy?

It is all about beating the existing competition in limited (could be large) markets. Just because the market is heavily tapped, it does not imply that it is a bad market to be in, however, we should be prepared for tough competition to sustain for a long term and survive. The fact however remains that most existing companies & products today are in the red ocean category.

Do Blue Oceans exist today, despite such a competitive market?

Kashi: Considering tha businesses today are surrounded by immense competition & pressure, can you shed light on whether blue ocean markets really exist?

Vinay: Whatever be the market scenario, we cannot ignore the fact that there always is scope for new frontiers in technology & innovation. People today have moved beyond the stage of discovery to the power of creation, and this is a precursor to always creating new opportunities  (Blue oceans are constantly being created). At Ocean frogs, we realized that choosing the right place to start is the key to the magic.

The first step toward this is in having an organizational directive with the right OKRs.  

At Oceanfrogs we leverage Artificial Intelligence to  accelerate the discovery process of mining & identifying potential markets. OKRs help us track progress and achieve outcomes helping teams go about with their game plan on strategy execution. Simply put, we unleash the power of OKRS to prioritize & measure outcomes.

Getting started with Blue Ocean Strategy

Kashi: That's a powerful way to put it across. Can you throw more light into what aspects of execution can radically change with technology?

Vinay: A lot of time & effort is wasted in data crunching and getting started. People have too many priorities and often what's on paper never gets executed. This is where oceanfrogs comes into picture. We accelerate the start with a list and then give you insights into geographic expansion and team intelligence. 

Vinay: I see many companies have this great vision & strategy but fail to execute it right. Kashi , you have been a strategy consultant and technologist. I would love to hear what are some of the  key challenges you see from your lens & how organizations can succeed

Kashi: The first challenge I see are 3 simple things

  1. Lack of Transparency:  Most of the data & thought is held by a select few but there is expectation from everybody to contribute
  2. Lack of Flexibility & Empowerment: While failure has its implications there is lack of flexibility in execution paths thus hindering the discovery process
  3. Lack of Alignment, Accountability & Collaboration: This sounds simpler and but is one of the most complicated aspects. Making a shift from focusing on the individual to focusing on the team. Accountability is set with a dual lens, from team and individual perspective and this becomes the most confusing piece of the puzzle

We believe that the most powerful elements of executing blue ocean strategy and exploration of new frontiers is establishing radical focus toward the set direction with OKRs and then deep diving into execution using outcome driven conversations.

How do OKRs & strategy execution patterns change across blue & red oceans ?

Vinay: Sounds interesting. Kashi, can you throw some light on what kind of Strategy execution patterns play across Blue Ocean & Red Ocean Strategies. Is it so clearly distinct?

Kashi: In my opinion, very soon we may have to coin a new term Grey Ocean strategy to represent the clutter.

But broadly we can see focus in 2 categories and how organizations rally around them.

Blue Ocean focus

Red Ocean focus

Creation & capturing of demand at same time

Optimization & providing more value

Broadcast existence cast wide nets to catch the fish

Precision focus to catch the fish before competition or snatch it back

Aligning organization around value creation & value showcasing

Align organization around strategic difference or cost


In reality, as organizations & services diversify, the strategy could be leaning towards blue or red depending on the product or offering.

Kashi: Vinay, oceanfrogs caters to both the segments can you take a moment to explain about your amazing deep learning system & what has been your learning

Vinay: The first thing we learnt is to serve the B2B segment. We continuously require human assisted labeling which form the core to our AI & ML engine.

We gather data from 4000+ data sources with over 7 million decision makers to help you drive your sales irrespective of the strategy you choose.

Kashi: Being a strong believer in OKRs, what challenges do you foresee and what do you think helps the most

Vinay: Focus is the key metric to succeed. With OKR management software & platforms such as fitbots.com, we see the ability to align & focus the entire organization in a simple & powerful manner. The beauty lies in bringing information back to the user when they need it.

                                                                                          To quote Lord Kelvin

                                                                   "If you cannot measure it , you cannot improve it"

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